I'm sure there are many of us Small Business Owners who would like to say that we are organised - or that we have to try really hard to be, as it doesn't come naturally. But when it comes to our Businesses, we must be prepared to 'eat the frog' as one of my old bosses once said to me a longtime ago - it means get the things you hate doing, done first!
At Signpost Media, I am sometimes tasked with completing Business Admin for my clients, which I do for those clients who are on my monthly support plans. With all of the madness that goes hand in hand with being a Small Business Owner, it really does help you to feel less pressured when you get your house in order, so to speak. For me personally, the 2 weeks I have off over the festive season is a great time to do this - and this year it has invluded a rebrand too!
Business Admin can mean different things for different Business Owners, but I have compiled a list of the top 6 business admin tasks that I am usually asked to carry out for clients, or that I have had to do for my own business, Signpost Media.
1) Have any staff left recently?
Then it's time to change all software login passwords, delete or create forwards for email addresses, change building security codes - oh and don't forget to update the info on your website's team page, so people don't keep trying to contact 'Sally in Accounts'...
2) Does your Business have new products or services?
Or do you need to remove old ones? Update your website, Social Media and Google My Business profile, as well as other listings such as Bing etc.
3) Have you changed your contact details?
As well as updating all of the areas in point 2, don't forget to inform your regular printing company before they add incorrect details to your next business card/leaflet/banner order.
4) Emails - have a clear out!
Some of you may not realise that you have limited storage space (like Google's 15gb limit on personal accounts), meaning your emails will simply stop working once the account is full. The other benefit of having a clear out is to help yourself be more organised and less likely to miss important queries or news. This is also a good time to block/report as junk all those spammy emails that promise to get you to number 1 on Google search resuts...!
5) Check Business bank accounts regularly
Is there a service or subscription you're still paying for that you no longer need? Or even something that you don't remember signing up for that has started automatically taking payments? You could be spending that money on a bespoke advertising campaign on social media, or on a monthly website support plan with Signpost Media instead!
I recently checked my own Business account and realised a couple of clients have payments coming up for the next year's hosting plans, which were still in my account and not in theirs... good job I checked ready to send them invoices!
6) Check your website for old news
Have you got a pop up box stating you are closed for Christmas and NYE? Or maybe you've still got a website banner up saying "25% off everything this Black Friday" for instance? Not only is it slightly embarrassing for the world to see that the business is not organised, but it will show Google that you are not keeping your website up to date (bad for SEO) and it will really, REALLY bug those customers who are waiting to receive their 25% off discount code that doesn't exist anymore!
Now you have a list to work from - and who doesn't love a list? - you just need to set aside some time to get your business admin in order. You're welcome!
If you need help with your website feel free to get in touch with Nicole at Signpost Media at hello@signpostmedia.co.uk.
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