• Austen Moore

My thoughts on Web Design - the 5 P's



When it comes to working in Digital Media, there is a lot to consider that most people wouldn't realise. Many Web Designers (although not all) have the necessary training, skills and experience needed to enable them to carry out the work required when a business asks them to design an affordable website from scratch. However, not everyone has the 5 P's, and with the software available to us today, I believe these 5 P's are just as important as all the training courses out there - if not more.

1 - Personality

You will struggle to get new business or maintain good working relationships with your clients, if you can't crack a smile, offer a hearty handshake or make a comment on their business logo without breaking into a sweat and stumbling over your words! Building relationships with key business clients takes a lot of time, and people like to spend time with people they get on with - they also like to work with people they trust. So at Signpost Media we often find ourselves visiting our clients in Cambridgeshire for a coffee, before offering to help with any ongoing Web development issues, giving SEO tips or looking at the next affordable website design option.

2 - Passion

There are many times I have heard people say "if you're not enjoying your job - then leave!" And I have to say I agree entirely with that statement. It is important to enjoy your work when you are creating new website designs, because not only are you working for hours on end on the same project, but just like a dressmaker, artist or high end sports car designer, you are creating a product for someone other than yourself. You want the world to see your product and get the same feeling of joy that you do when you look at it. At Signpost Media, we also believe in sharing our passion and experience, by training new website owners on how they can continue to maintain their website themselves, if they wish.

So when it comes to affordable web design in Peterborough, you can rest assured that Signpost Media has the energy and the passion to see your project through to the finish - and beyond.

3 - Patience

Many businesses will have used a web designer in Peterborough, but how many of them can say that their web designer saw their project through to completion? How many of the client's edit requests were listened to and applied?

Once the main design brief has been discussed, it is up to the designer to stick to this as much as possible. Each business knows it's brand well, and they are paying us to provide the service of showcasing this the best way we can. This takes time; once the design process has finished there are all the background processes to be accounted for, such as detailed SEO plans to ensure that search engines find your business above all others, linking external information and documents, sometimes even writing several blogs to start clients off on the right foot.

If you do not have the patience to sit through hours of the technical bits, then you won't be providing the best website for your client - and you certainly won't be able to cope with the endless changes that the client might ask for just when you thought you had finished...

4 - Perfectionism

What's wrong with this picture?


As a website designer in Peterborough, it is my job to ensure that the client's site is perfect before going live. This means every line needs to be in the exact position to match the next line. Every photo frame needs to be exactly the right width, and every text box must not over lap any writing! Why? Because I am a perfectionist and proud to say it. At Signpost Media, we treat our clients websites as if they were our own project, and we care very much what people think of us - so we need to make sure that people like our work! The small details like spelling and grammar, using high end photos that showcase product well and ensuring information is up to date, might not seem important to some, but they are the things that could put potential customers off - like the picture above, the hangers aren't all the same shape or equidistant apart. You may call it OCD, I call it perfectionism - which leads to future customers realising how professional you are....

5 - Professionalism

At Signpost Media, we offer several services, all delivered by different members of our team. Verity takes beautiful, inspiring business photos for our clients to use across all their digital media. Sally looks after our Graphic design in Peterborough and Cambridgeshire, creating everything from a simple business logo to a full re-brand. I design the websites and Austen is our Business consultant in Peterborough, who looks after everything from Project Managing a new business launch in Peterborough & Cambridgeshire, to advising businesses on HR issues or how they can be more efficient.

This is because none of us would ever pretend to be experts in any other field than the one we know. At Signpost media we believe in having an open and honest policy when it comes to our skills, experience - and our pricing! We never promise the world and deliver an atlas as the saying goes, and if there is a service we believe you could benefit from that we do not provide - we will find someone else for you who can! This means our clients are always happy with their quote, their experience in dealing with us, and their final product, which means they recommend us to other businesses. That's why we like to consider ourselves professionals - and hopefully you'll be finding this out for yourself soon...

If you would like more information on how Signpost Media could help you, please contact us to arrange an informal meeting at a time and venue that suits you.

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Signpost Media Ltd | Web Designer | Whittlesey | Peterborough | Cambridgeshire

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